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Sergio Zyman
Former Chief Marketing Officer at Coca Cola.
Sergio Zyman is the Chairman and founder of Zyman Group and the former Chief Marketing Officer of The Coca-Cola Company. Over the course of 30 plus years of hands-on marketing experience, he has conceived...
On request
More than 30.000 euro
15.000 - 30.000 euro
7.500 - 15.000 euro
7.500 euro or less
Fee code is only a guideline. For exact fees please contact GSB.
Editor at The Independent, author of bestseller "The World in 2020".
Topics:
- The World in 2020 and The Communications Revolution
- How Power is Shifting in the World Economy
- The Practical Consequences for Business as a result of Globalization
- The Development of the World's Financial Services Industry
- A Vision of the Future World Order
About speaker:
Hamish McRae is the business and finance editor of The Independent, one of Britain's leading newspapers. He is also the author of The World in 2020: Power, Culture, & Prosperity. McRae shows audiences not only where we will be in the next twenty-five years but how we will get there. He offers a bold vision of a world in which the best predictor of economic success will be not technological achievement but rather a nation's creativity and social responsibility. The emergence of culture and values as a source of competitive edge for industrialized nations signals a profound shift in world order. Hamish McRae demonstrates how changes in demography, the environment, the role of government, technology, and natural resources, as well as the costs of social disintegration, will contribute to this new competitive landscape.
