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Sergio Zyman
Former Chief Marketing Officer at Coca Cola.
Sergio Zyman is the Chairman and founder of Zyman Group and the former Chief Marketing Officer of The Coca-Cola Company. Over the course of 30 plus years of hands-on marketing experience, he has conceived...
On request
More than 30.000 euro
15.000 - 30.000 euro
7.500 - 15.000 euro
7.500 euro or less
Fee code is only a guideline. For exact fees please contact GSB.
- Do You Really Love Your Customer?
- The Path to Profitability
- Customer Experience Management - From Leads to Loyalists
- From Information to Innovation
- Evolve Your Performance - Create Experience, Empower Employees, Deliver Excellence
About speaker:
Lior Arussy is a pioneer of Customer Experience Management (CEM), a renowned business author, and the founder and president of Strativity Group, which works with both Global 2000 companies as well as emerging businesses around the world. In his latest book, Passionate and Profitable, he tackles the difficult question of why companies still exhibit poor results in gaining and holding on to customers, despite spending billions of dollars in customer relationship programs.
Though there is not one company out there that doesn't claim to put their customers first, Arussy notes, very few actually have a sustainable and profitable relationship with them. His book Passionate and Profitable details the critical decisions and trade-offs companies must make in order to focus their efforts on the customer. These choices, Arussy contends, are often tough but necessary to establish a relationship that goes beyond the occasional and accidental. Tim Sanders, the co-founder of Yahoo, says that, "education without execution is just entertainment - and Lior illustrates this beautifully in his book."
In Arussy's book Innovating IT: Transforming IT from Cost Crunchers to Growth Drivers, he takes a look at IT operations at a critical juncture: IT organizations must re-define their identity, their role, and the contribution they will make to the accelerating pace of technology commoditization. In this visionary volume, Arussy offers a revolutionary thesis: IT must become a manager responsible for a product, and that product is information.
Prior to establishing Strativity Group, Arussy was an executive at Hewlett-Packard as well as various start-up companies. He contributes to business publications such as The Harvard Business Review, and his syndicated column, "Focus: Customer," reaches more than 600,000 readers worldwide every month. He received CRM magazine's "2003 Influential Leaders" award for his thought leadership and contribution to the industry. Its editors called Arussy "a true customer advocate." Arussy also served as a juror on Fast Company's Customer First Awards in 2005. His accomplishments have been reported in The Wall Street Journal, The Times of London, Business 2.0, and Wired magazine.
