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Sergio Zyman
Former Chief Marketing Officer at Coca Cola.
Sergio Zyman is the Chairman and founder of Zyman Group and the former Chief Marketing Officer of The Coca-Cola Company. Over the course of 30 plus years of hands-on marketing experience, he has conceived...
On request
More than 30.000 euro
15.000 - 30.000 euro
7.500 - 15.000 euro
7.500 euro or less
Fee code is only a guideline. For exact fees please contact GSB.
- Design and Emotion
- Innovation and Creativity
- Strategic Marketing and Design
- Rules as a Constant Practice
- The Alessi Story
About speaker:
He is currently Managing Director of Alessi Spa, using his entrepreneurial flair he has successfully explored the frontiers of design and technology. As a result, he has repositioned the company as a design leader partnering world class designers.
Deservedly, his risk management skills are sought by prominent technology and design led organisations around the world.
In its third generation Alessi took the company helm in 1970 and has radically extended the product offering from the fundamental household and trade fare to include innovative yet practical products.
Not surprisingly, he received the MBA Design Award for Lifetime Achievement from the Brooklyn Museum, New York. He also holds a number of honorary titles from various academic institutions.
Exploring the often fine line between opposing forces - like success and failure - he tempts you into a new world of possibilities.
Based on the Alessi story he shows you how stretching your approach to embrace the borderline between traditional and avant-garde thinking you can increase your potential.
